Estimated impressions
11M+
- 6.4M roadside eyes across 25+ cities
- 5M target across YouTube, Shorts, Reels and X
Open any spot on the car to see its own share. Roof and hood get the most.
The length of India. Twice. In sixteen days.
From the Delhi suburbs to the rock where three seas meet, then straight back up to the Himalayan valleys. Fourteen states, twelve languages, four climates, one red car, and your brand on it the whole way.
- 6,400
- km of highway, coast road and mountain pass
- 700M+
- people live in the states on the route, over half of India
- 12+
- languages on the signboards, Hindi to Tamil to Kashmiri
- 4
- climate zones: plains, tropical coast, Deccan plateau, Himalaya
Day by day, 16 → 31 Oct 2026
Every day is streamed live. Each stop is where we end the day; hover one to find it on the map.
Leg 1 · Noida → Kanyakumari
Leg 2 · Kanyakumari → Srinagar
Map boundaries follow the official map of India (Survey of India, Government of India). State figures are approximate: population 2024 estimates, literacy from Census 2011, GSDP FY2023–24, religion shares from Census 2011. The day plan is a draft; overnight stops may shift with weather and roads.
We don't just drive. We promote you, live.
We stream everything live, talk about every sponsor on air, promote you across YouTube, Instagram and X, and keep everyone posted on every stop, every day. The road, the people, the food, the detours and your brand, all in one story.
Live
Live from the road, 16–31 OctThe stream opens here at flag-off in Noida.
Noida → Kanyakumari → Kashmir · 6,400 km · 16 days · 13 brands on the car
The whole journey, live
From the flag-off in Noida to the finish in Srinagar. Viewers ride along in real time, and the full streams stay on the channel afterwards.
We talk about you on air
Not just a sticker in the background. On the stream we introduce each sponsor, talk about what you do and answer viewers' questions about you.
We promote our sponsors
Shout-outs, tags and mentions in our posts, shorts and reels, plus conversations at dhabas, toll plazas and city streets across fourteen states with your logo in the frame.
Everyone stays posted
Daily updates, highlights and route news on YouTube, Instagram and X, before, during and after the drive, so your brand keeps showing up long after the live ends.
A billboard stands still. This one crosses the country.
Your logo rides through every toll plaza, petrol pump, dhaba stop, city jam and mountain switchback, and sits in every frame of sixteen days of live streams. One car, thirteen brands, and half of India watching it go by.
Live, all 16 days
On air
We talk about our sponsors on the stream, not just show a sticker.
Zero risk if outbid
100%
Refunded to your card automatically. Bid again any time.
Spots, one brand each
13 of 13 still open
No clutter. Roof and hood are the premium, most-filmed surfaces.
Markets, not one
14 states · 25+ cities
Delhi NCRJaipurAhmedabadMumbaiBengaluruChennaiKochiHyderabadNagpurBhopalAgraChandigarhSrinagar
Wrap day
15 Oct
Whoever holds a spot when the clock hits zero gets a professional vinyl wrap on the real car in Noida, the day before flag-off.
Bidding closes in …
Prices go up with every takeover.Spots from · 13 still open · the earlier you claim, the less you pay
How the auction works.
Pay the takeover price and the spot is yours until someone pays more. Whoever holds it at 14 Oct, 23:59 IST rides along.
- Pick a spot
Rotate the 3D car and click any surface, or open the list. Every spot shows who holds it, the price, views and clicks.
- Add your logo and pay
Upload your logo and link, then pay securely with Stripe. Your logo appears on the car as soon as the payment clears.
- Hold it until the deadline
If another brand takes the spot, your payment is refunded in full automatically and you can bid again.
- Ride along for 16 days
Wrapped on 15 Oct, on the road 16–31 Oct, live on YouTube. You also get a wrap-day photo set and a final reach report.
| Spot | Why it matters | Starts at | Each takeover |
|---|---|---|---|
| Roof | Largest surface, in every drone and overhead shot | ||
| Hood | Front and centre in every dash-cam and driving shot | ||
| Tailgate | What every car behind us reads for 6,400 km | ||
| Doors ×4 | Big flat panels, perfect for roadside and parking shots | ||
| Fenders, quarters, bumpers ×6 | Close-ups, wheel shots and every photo with the car |
Bid history, newest first
| No bids yet. Be the first brand on the car. |
Brands on the car right now
Questions first? Email me or DM @ammohitchaprana on X.
Questions, answered.
Mohit Chaprana
Invoices, logo files, deals for more than one spot. I reply personally.
How does bidding work?
Each of the 13 spots has a takeover price. Pay it and the spot is yours: your logo goes on the 3D car and the price goes up for the next brand. Whoever holds a spot when bidding closes on 14 Oct 2026 (23:59 IST) gets it wrapped on the real car.
How do I pay?
By card through Stripe Checkout. Card details go straight to Stripe and never touch this site. You get a Stripe receipt by email.
What happens if I'm outbid?
The full amount is refunded to your card automatically the moment someone takes your spot, no deductions. How fast it shows up depends on your bank, usually 5–10 business days. You can bid again any time before the countdown ends. Full details in the refund policy.
Two brands paid for the same spot at the same time?
The first payment to clear wins. The second one is refunded in full automatically and the spot shows the new price, so you can bid again.
What logo file should I upload?
PNG, JPG, WebP or SVG for the website preview. For printing the real wrap we'll email the winning brands for a vector file (SVG, PDF or AI) after bidding closes.
Are there brands you won't accept?
Logos are reviewed before wrap day. Anything illegal, offensive or not allowed in advertising in India (for example tobacco, betting or alcohol) is refunded in full and not printed.
Can I get an invoice?
Yes. Stripe emails you a receipt and an invoice from Liveupx Private Limited right after payment. Enter your GSTIN or other tax ID at checkout and it appears on the invoice. Need changes? Email me.